Did TagHeuer swiss watches discontinue product placement in Hollywood films? Last placement in 2006 in BABEL?
Tag Heuer swiss watches was doing a lot of product placement
(AKA hidden advertisement) in Hollywood films. In the 2006 film
BABEL, brad Pitt wore a Tag Heuer watch.
For some unknown reason, Tag Heuer has not done any more
product placement. Was it too costly? Were the results unsatisfactory? Do people pay attention to the movie and not to
the products being shown or worn by the actors?
Has TagHeuer made a statement concerning their product
placement in films?
None of my watch magazines report any statements about such matters from TAG Heuer. A few years ago, an article in “WatchTime” showed this brand and others in many movies. It was founded in 1860 by Edouard Heuer. In 1985, TAG (Technolgies d’Avant-Garde aquired the firm. I doubt that it has diccontinued such practices or seeking celebrity endorsements.
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